Breakage, dryness, shedding, thinning, and slow growth are just a few of the issues.

Breakage is caused by damage to the hair’s cortex. This type of damage makes the hair fragile, so that it breaks easily. Using excessively heat styling, chemical over-processing and using hair products with alcohol can cause damage to the cortex. Blow drying and flat irons reduces the moisture in the hair and weakens its natural protein. Over-processing hair with chemicals can lead to major damage and hair loss. Chemically processed hair is damaged by the chemical process itself, so it’s at greater risk for damage from styling. Chemical processing can cause high porosity and low elasticity, both can lead to breakage. In addition, using harsh shampoos which strip the hair can lead to further breakage. It’s important to use gentle shampoos on chemically treated hair.

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